Deborah Reuben, CLFP - Founder / President  Reuben Creative, LLC

Deborah Reuben, CLFP - Founder / President

Reuben Creative, LLC

About Me

I’m Deb Reuben.  I make awesome happen by bringing forward thinking insights and original ideas to the table.  

Deep Experience

I spent over 20 years in the leasing and equipment finance industry in all aspects of operations, systems and processes.   My experiences and skills have the same thread running through it:  I can connect the dots for teams in a way no one else can.  Those light bulb moments where people say, “Ah, I never would have thought of it that way,” is a phrase I hear frequently.


Sometimes teams are struggling to solve a problem, it’s like working with all the puzzle pieces and not having the box top.  I step in and help the team see the big picture to make sense of what they have so we can put the puzzle together.
Bottom line: My mad skill at developing cutting edge approaches with a high standard of excellence results in enterprising developments and changes that revolutionizes this world. 

forward thinking insights

Today, I consult with executive leaders to develop unconventional solutions to conventional problems while leveraging technology.   Instead of executives feeling overwhelmed with the problem and options list, I step in to cut through the chaos to help narrow the focus on short term solutions while keeping long term sustainability and future trends in mind.
As an operations and technology expert, I help your teams through the brainstorming and transformation path and mentor them through implementation. Instead of getting stuck down the rabbit hole, I bring you back up onto the road to success.  

Don’t be limited by your legacy systems. Let’s leverage new technologies to change the game.


Tiny ninjas make the world a little happier. I’m known to draw ninjas on the whiteboard. A lot. There’s usually a protective ninja around my work so it doesn’t get erased. 
I believe “Awesome” is a state of mind. Awesome is a word that doesn’t get used enough in business. If you ask me how I am doing, it is likely that I will reply, “AWESOME!” because that is how I think and feel.
I love Post Its. I have them everywhere. I really should own 3M stock.
Gymnastics is my sport. I don’t always understand  football or baseball references. When success happens, I would say, “Stuck the landing!”
Robots fascinate me. 
I can’t stop idea generating. Once the faucet opens, it’s super hard for me to turn it off.

Want to know about how Deb can help your organization achieve the kinds of successes she’s already driven elsewhere? Click here to get in touch now.